Put ten diamonds on a velvet tray. We’ve run this test with customers in the store. Five grown in a lab, five pulled from the ground. Now ask someone to sort them into two piles. They’ll fail. The salesperson behind…
My aunt asked me last month if my cousin’s new engagement ring was “one of those fake diamonds.” She didn’t mean it unkindly; she genuinely wasn’t sure. Maybe someone said it to you the same way, with total confidence, or…
Most people walk into a jewelry store knowing two things about diamonds: they’re expensive, and they’re supposed to last forever. What a lot of them don’t know is that since 1954, people have been growing actual diamonds in labs. For…